If you're business minded... you'll love this

Building a body is very much like building a business

You need some initial capital… these are your base calories & macros

You have your Assets on one side… your training, cardio, steps, food, sleep

On the other, your Liabilities… the weekend takeaway, the nightly bottle of red, the dessert after every meal

Overall, you want to see the Assets increase more so than the Liabilities

That’s how a business increases its worth

There may well be those days or weeks where Liabilities outweigh Assets

You know the ones… you’re away on holiday, it’s your mates stag do, or you’ve been rushed off your feet so order that pizza when you get home

They happen, its fine

But don’t let them add up to the point that they start eating into your assets

That’s when you’ll start moving backwards

The more you can consistently build those Assets, the less impact the Liabilities will have, too

Essentially, you create a reserve

One that you can dip into from time-to-time in emergencies

That reserve is your muscles

The more muscle tissue you carry, the more food you can eat & the ‘damage’ caused by straying from the plan is much more limited

It’s why you might see those lifelong fitness influencers in incredible shape scoffing 5-6k calories per day

It’s taken them years to get to that point & they have adequate reserves to handle that amount of food

And they have also established great habits when it comes to their training & lifestyle to remain active & utilise the energy being consumed

If you’re a crazy busy business owner or professional finding it tough to figure out how to also have the body you want

Try treating your body in the same way you do your business

✅ Create a plan

✅ Grow the Assets

✅ Manage the Liabilities

✅ Build the Reserves